Price, Professionalism and Personal Service    Reach Us By: Phone (989) 354-2175  Fax (989) 354-8974

A Message from the Owners

Alpena Agency was founded by Frank Bailey, our grandfather, in 1930. Like many small businesses, Alpena Agency started in his home and grew from there, settling in downtown Alpena. Our father, Richard Wilson, took over the agency in the late 60’s and continued to expand the company up until we purchased the agency in 1995. Since 1995 we have attempted to carry on the same commitment and focus as our father and grandfather had to our customers and our community.

Alpena Agency is an independent insurance agency. This means we do business with a number of different insurance companies so we can offer our customers many choices, you can find the list of our major companies on this website. This flexibility has allowed Alpena Agency to help our clients with difficult situations and shop the market place for the best options. We have been very selective, maybe even picky, on the companies we represent so we can offer you the best value.

Our strength has always been a strong commitment to product knowledge, maintaining a professional staff and a focus on customer service. We offer a full range of insurance products (auto, home, life, health and business insurance). This has allowed us to grow our customer base and expand our relationships with the companies we represent.

We primarily service the Northern Michigan area but we have customers all over Michigan. From relationships our grandfather and father developed (and we later expanded) in the Detroit area, to people with seasonal homes “up north” that enjoyed working with us and had us take care of their primary house and car insurance downstate. We have always been a family business and have kept our friendly local small town approach without compromising the need for product knowledge and a professional staff.

Being a community partner has been an important part of Alpena Agency. Both of us grew-up in Alpena and raised our families here. In addition to sponsoring activities, providing donations, and volunteering our own time, we encourage and support our employees own participation in various service projects and organizations in our area. This can be seen in the vast number of groups and the many hours our employees volunteer of their own time each year.

Thank you for visiting our website and we looking forward to meeting you and working with you on your insurance needs. If you have any questions please feel free to contacts us.


Steve Wilson and Pete Wilson


Mission Statement

The mission of Alpena Agency is to be a profitable long term provider of insurance services to the people and businesses in Northern Michigan.  We will adhere to high ethical standards and provide first class service to customers that value quality insurance services and product knowledge.  We strive to continue to grow while maintaining the integrity of our relationships with our insurance companies, our customers and our employees.